NEURAL SALES MASTERY
Autonomy-Driven Performance Acceleration™
You don’t need another promise. You need evidence.
Here’s what happens when neuroscience replaces motivational theater—
why your CFO will love the ROI.
While your competitors waste money on theatrical training that evaporates, these companies chose science-backed transformation that lasts. Here are two detailed case studies proving NSM delivers measurable, sustainable results.
These aren’t cherry-picked results. These are the complete transformation stories of every NSM engagement in the past 18 months—with full transparency on methodology, measurement, and outcomes.
From Stalled Growth to Market Domination:
How One Company Beat Industry Giants Using Neural Rewiring
October 2024: Equity Land Group had built a $500 million track record but hit an insurmountable wall. Despite 17 experienced land acquisition specialists, they were losing 82% of competitive deals to industry giants like DR Horton and KB Homes.
“We had talented people working harder than ever, but our results had flatlined. Every training program gave us a temporary boost, then we’d slide back to baseline within weeks. We needed something that would create lasting change at a deeper level.”
— Alan Ackerman, President & CEO
Instead of teaching new techniques, we rewired how their specialists thought, felt, and performed under pressure. Our 4-month transformation journey addressed the psychological and behavioral drivers that account for 75% of performance variance.
| NSM Leading Indicator | Before | After | Impact |
|---|---|---|---|
| Resilience Recovery Time Time to resume peak activity after rejection |
4.2 days | 14 hours | ↓ 67% |
| Psychological Safety Creation Rate % of meetings where landowners share vulnerabilities |
18% | 52% | ↑ 189% |
| Autonomous Decision Ratio % of deal decisions made without manager approval |
23% | 71% | ↑ 209% |
| Confidence Conviction Score Observable confidence during price discussions |
5.2/10 | 8.6/10 | ↑ 65% |
Total Year-One Impact: $33.8M | Investment: $245K | ROI: 6.8:1
Breakthrough Performance Across Multiple Locations:
How Neuroscience-Driven Coaching Moved Every Major KPI Beyond Goal
Bert Ogden Automotive Group’s three pilot locations—Toyota, KIA, and Hyundai—were experiencing the classic mid-market plateau. Despite having experienced consultants with solid fundamentals, performance had stagnated across all major funnel KPIs.
“I’ve coached these teams for years, but NSM gave us the language and the levers to make change stick. When our reps owned the process—one conversation at a time—appointments stopped falling through the cracks and deals stopped dying at the hand-off. The lift wasn’t luck; it was autonomy with guardrails.”
— Marcus A. Ramirez, Business Development Director
Rather than the typical “one-size-fits-all” training approach, we worked with each of the 36 consultants individually. The focus was on rewiring the psychological and behavioral patterns that drive performance—not just teaching new techniques.
| KPI | Weighted Actual | Goal | NSM Outcome | vs Goal | vs Actual |
|---|---|---|---|---|---|
| Fresh Up Close % | 17.0% | 25.0% | 29.0% | +16% | +71% |
| Phone Up Close % | 11.8% | 18.0% | 21.2% | +18% | +80% |
| Internet Close % | 7.4% | 15.0% | 18.3% | +22% | +147% |
| Appointment Confirmed % | 64.8% | 80.0% | 88.0% | +10% | +36% |
| Appointment Shown % | 40.4% | 65.0% | 78.0% | +20% | +93% |
| Appointment Sold % | 12.4% | 20.0% | 24.8% | +24% | +100% |
These aren’t feel-good stories or motivational theater. Every technique in NSM is grounded in peer-reviewed neuroscience research, validated by decades of behavioral psychology, and proven in high-stakes business environments.
of sales performance variance comes from psychological factors, not technical skills or product knowledge.
Stanford Graduate School of Business
of all purchasing decisions are made emotionally, then justified logically—yet most training ignores the emotional component entirely.
Harvard Business Review
more effective: Training combined with ongoing coaching versus training alone for sustainable behavior change.
Gartner Sales Enablement Research
“We don’t sell motivation. We engineer transformation through measurable behavioral change.”
When your CFO sees consistent 6-10x returns with measurable, trackable improvements every week—NSM stops being an expense and becomes the best investment you’ve ever made.
Focus: Land acquisition specialists competing against billion-dollar builders
Focus: 36 automotive consultants across three dealership locations
Conservative calculation: Includes only directly measurable revenue increases. Full impact including market positioning, competitive advantage, and compound growth likely 2-3x higher.
Questionnaires are reviewed in the order received; a calendar invite for a 20-minute Alignment Call will be sent on September 10, 2025 — in that order — if we are a fit for your company.
Request Executive Briefing
Questionnaire link is delivered by email with the Briefing
Calendar invites for a 20-minute Alignment Call go out Sept 10, 2025 — in order received — if we are a fit for your company.
The proof is in the numbers. The science is undeniable. The ROI is extraordinary.
But this isn’t for everyone. We work with only 7-10 companies per year because transformation requires total commitment from both sides.
✓ $25M-$250M revenue OR high-growth, venture-backed company
✓ 10-50 experienced reps whose potential isn’t fully expressed
✓ Leadership ready to invest in lasting transformation
✓ Frustrated with training that doesn’t stick
✓ Ready for a science-backed, measurable process
2026 Calendar Opening October 1st
Only Accepting 7-10 Select Companies